NEW YORK — It would seem the most straightforward of notions: A thing takes place, and it goes into the history books or is added to museum exhibits. But whether something even gets remembered and how — particularly when it comes to the history of a country and its leader — is often the furthest thing from simple.
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Our emails, ourselves: What the history of email reveals about us
An onslaught of messages in living color
The advent of HTML, or Hypertext Markup Language, helped spur the advancement of the internet and email as tools. HTML, the basic language of web content, helped add some color (quite literally) to emails, especially as businesses began using the technology for marketing purposes. Graphics, custom fonts, video, and other elements kept messages engaging for readers.
But some groups and individuals eventually found email technology troublesome—and quite annoying. As early as 1978, a marketing manager named Gary Thuerk sent a promotional message to about 400 users in ARPANET to promote a new computer product. While considered the first unsolicited "spam" message in history, it reportedly led to over $13 million in sales for his computer company.
As digital advertising and email marketing became prevalent in the late 1990s and early 2000s, with marketers tracking user data, governments began to regulate email and define several guidelines for using the medium. Enacted in 2003, the CAN-SPAM Act in the U.S. required companies to reduce unsolicited email efforts from companies, with measures demanding businesses give members clear ways to unsubscribe.
Before the rise of viral content and memes, information—usually dubious content and outright scams—would spread en masse to users through chain letters, encouraging readers to forward it to as many people as possible. Instant messaging services like AOL Instant Messenger, Internet Relay Chat, and Yahoo Messenger predated social media in connecting people globally, leading to new types of online interactions.
With all these new communication formats came new ways to identify oneself, usually with a pseudonym as a username—especially with the need to keep one's real name private. Some screen names could be based on childhood interests, such as poptardis@gmail.com for one Pop-Tarts lover and (faux) "Doctor Who" fan. Many internet users came up with silly and sometimes regrettable pseudonyms for their email addresses, chat room names, or online gaming monikers, full of random numbers, characters, and pop culture references.
Society became accustomed to email and the internet as an informal means of everyday communication for work or frivolities, something to be taken for granted. However, as the 21st century progressed, the impact of technology on civilization became more evident.
