Microsoft hopes Mico succeeds where Clippy failed as tech companies give AI personality

MATT O'BRIEN AP Technology Writer
Oct 27, 2025
Oct 27, 2025 Updated Mar 28, 2026
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A video animation shows a Copilot Appearance avatar called Mico, floating around an abstract environment during a presentation at Microsoft's Fall 2025 Copilot Sessions event Wednesday in Los Angeles.

Damian Dovarganes, Associated Press

Damian Dovarganes, Associated Press

Jacob Andreou, CVP, Product and Growth, Microsoft AI, introduces Mico, short for Microsoft Integrated Companion, the new Microsoft Copilot, a memory-based AI assistant, during Microsoft's Fall 2025 Copilot Sessions event Wednesday in Los Angeles.

Damian Dovarganes, Associated Press

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MATT O'BRIEN AP Technology Writer

Clippy, the animated paper clip that annoyed Microsoft Office users nearly three decades ago, might have just been ahead of its time.

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