Hickory creator wants to be famous on LinkedIn, writing comic book about roofers
A Hickory man is striving to become famous on LinkedIn through funny videos and standing beside Hickory roads wearing costumes and holding signs. He is also working on a comic book about heroic roofers.
Charles "Chuckaroofer" Clark holds up a sign that says "Follow me on LinkedIn." Clark makes videos featuring funny characters in the hopes of becoming famous on LinkedIn.
Charles “Chuckaroofer” Clark, 30, is a roofing consultant with MBA Roofing. Around April 2025, Clark posted a dance challenge on LinkedIn. He said the dance challenge gained popularity, and that’s when he started trying to gain followers.
“The original idea of becoming famous on LinkedIn was a satirical joke of challenge to poke fun at the other social media platforms because LinkedIn is just not set up for fame,” Clark said.
Clark grew up without social media. His first social media account was on LinkedIn.
“I wasn’t allowed to have social media growing up out of my parents’ concern I’d do something stupid to lose an opportunity to play collegiate football,” Clark said. “And the first social media I had was LinkedIn. It was recommended for students preparing to make the transition into the workforce. It wasn’t until just last year that I started using it more seriously.”
Charles "Chuckaroofer" Clark poses as his character Excuse Me Sir on a bridge in downtown Hickory on April 23.
When asked how many followers he wants on LinkedIn, Clark said, “I want every follower on LinkedIn, everybody that's on LinkedIn. I want everyone.”
Clark walked around downtown Hickory on a recent Thursday dressed as some of his original characters. Police officers, skateboarders, families and dog walkers stopped to ask why he was dressed silly and holding a sign that said, “Follow me on LinkedIn.”
Clark describes himself as a recluse and the opposite of his bold, high-energy characters. Clark said he is an introvert, but he has no anxiety when approaching people on the streets during his performances.
Clark draws inspiration for his characters from real people that he has seen or interacted with. Most of Clark’s characters have what he described as a blended identity.
Charles "Chuckaroofer" Clark gets into character as No Cap Johnson, a nerdy goofball rapper, in downtown Hickory on April 23.
One character, named No Cap Johnson, wears floral button-up shirts, suspenders and crooked glasses. The only types of hats No Cap Johnson will wear are bucket hats. Clark said No Cap Johnson is a mix of a rapper and a nerd.
Another character, named Excuse Me Sir, wears a silk hair bonnet, pajama pants and a bathrobe. Excuse Me Sir walks around with a tobacco pipe and likes to read the newspaper. Excuse Me Sir is also obsessed with knowing what the economical status of Tahiti is, Clark said.
“A lot of times when I'm working on my designs for the characters, I will write everything on paper,” Clark said. “Start thinking about different things, the way that that character looks. Sometimes I'll draw sketches. I'll lay out certain clothes. So, it is a pretty thorough process getting prepared and ready for building a character, just like an artist would with anything.”
Charles "Chuckaroofer" Clark performs various shenanigans around downtown Hickory in different costumes to gain followers on LinkedIn.
The comic book
Clark uses his social media to promote a comic book he is writing about a heroic roofer. Clark said he hopes the comic book will reach younger generations and show that the trades industry is a viable option for career paths.
“A goofy teenage boy is recruited by a mysterious roofing organization that monitors defective roofing materials on Earth,” Clark said about the plot of the comic book. “Where he teams up with a veteran roof inspector and a mechanical genius to stop roof monsters from destroying his local beach town.”
Clark came up with the idea to make a comic book after seeing artwork other creatives posted in LinkedIn.
Charles "Chuckaroofer" Clark tries to gain LinkedIn followers in downtown Hickory while dressed as his character Excuse Me Sir.
“I actually was originally going to have someone else write the story, and the writer told me, this was my story to tell,” Clark said. “It took me a while to come to grips with that, but ever since I started on my journey to becoming a writer a year ago, I haven’t looked back."
Clark hopes to release his preview comic in the fall and is planning to start a campaign on Kickstarter this month to fund the project.
Clark can be followed on LinkedIn under the name Charles “Chuckaroofer” Clark. He also has TikTok, Instagram and YouTube accounts under the username Chuckaroofer.
Charles "Chuckaroofer" Clark talks to a mom and her 10-year-old son about Clark's comic book and LinkedIn account in downtown Hickory.
Sarah Johnson is the courts and breaking news reporter for the Hickory Daily Record.
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