“Superfood” has become a frequently used marketing term, but Blatner says the term is overused, and points out that it may be found on the packages of highly processed foods that just happen to contain a superfood ingredient. “Since there is no legal definition, it’s definitely a buyer-beware situation,” Blatner said. She said it’s important to read the list of ingredients on the label to make food decisions, and offers this tip: “Most superfoods don’t come in a package or have a label.”
Some “superfoods,” such as acai and goji berries, have exotic origins. Are people really missing out if they go for more domestic foods?
“The biggest misunderstanding about superfoods is that people think they need to be exotic or expensive,” Blatner said. “The opposite is true. The best superfoods are those ordinary foods you eat regularly that have lots of nutrition such as apples, bananas, oranges, berries, broccoli, cabbage, spinach, garlic, onions, tomatoes, sweet potatoes, salmon, tuna, almonds, walnuts, olive oil, avocados, etc.”
Another tip from Blatner: Most plants have superfood qualities. “For optimal health it is important to have a wide variety of fruits and vegetables and not just focus on the produce with the most popularity or media buzz at the moment,” she said.
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